The one constant variable in the business
environment is change. Knowing why the market place
and competitive landscape have changed can enable you
to adjust to the dynamic needs of your business with
agility and confidence.
Vital Creative International uses demographic and psychographic segmentation strategies to research your target market. Demographic segmentation divides the target audience into groups based on characteristics such as: age, income, education, family size, and sex. Psychographic segmentation differentiates consumers by lifestyle attitudes, beliefs, values, personality, buying motives and/or extent of product usage.(*)
Deploying both segmentation strategies (demographic & psychographic) provides robust intelligence to ensure an efficient spend of your marketing dollars.
For your benefit, Vital Creative International uses a hybrid of quantitative and qualitative research techniques to develop segmentation strategies so that your brand can establish a strong identity in a specific market.
Whether it is an on-line survey, questionnaire design or an in-depth interview, we can objectively obtain the data, analyze it, and produce results in the form of reports and briefs.
The aforementioned scientific marketing research approach enables us to make sound marketing recommendations that will impact your overall business strategy.
_______________________________________________________________________________________
(*) - Imber, Jane. Toffler, Betsy-Ann. “Barron’s Business Guides, Dictionary of Marketing Terms,
Third Edition, 2000.
Robust Intelligence Solutions
Quantitative Research
Online/Internet Surveys, Mail Surveys, Mall Intercept Surveys, Telephone Interviews
Qualitative Research
In-depth one-on-one interviews, Focus Groups
Psychographic Research
Demographic Research
Reports
Briefs
Empower your
organization with Vital Creative International’s Robust Intelligence
Services by using this link to Contact us
